DIVATRESS | February 2019 - July 2019
Divatress is an e-commerce business selling wigs, haircare and beauty products.
RAINBOW FEED
While working for Divatress, I wanted to utilize the large number of customer photos to display the variety of product Divatress had in stock. Because there were so many submissions and tags from people with diverse style and backgrounds, I curated the posts to focus on color to display all the different ways for self-expression through the product, but also having a broader theme to bring the brand feed together. This allowed for consistency in posting and longevity in campaign while the brand was trying find their footing on what their rebrand would look like.
